When people think about Italian chocolate, cities such as Turin and Modica often come to mind. But Perugia, in the heart of Umbria, deserves attention too.
The city has a strong connection with chocolate and is particularly known for its long association with Baci, the famous Italian chocolate and hazelnut confection.
A City Built Around Chocolate
Perugia has developed a reputation as one of Italy’s important chocolate destinations. Visitors can explore chocolate shops, cafés and experiences that showcase the city’s relationship with confectionery.
Chocolate is also celebrated through events such as Eurochocolate, which brings chocolate makers, brands and chocolate enthusiasts together for tastings, exhibitions and new product discoveries.
More Than Just Baci
While Baci remains one of Perugia’s best-known chocolate products, the city’s chocolate scene extends beyond one famous confection. Local chocolatiers and pastry makers offer everything from pralines and truffles to chocolate desserts and creative seasonal products.
For chocolate travellers, this makes Perugia an interesting destination for discovering how Italian chocolate combines tradition with experimentation.
Macao Cacao
Perugia is a reminder that chocolate culture is not limited to the world’s biggest cities. Across Europe, smaller destinations continue to build unique identities around cacao and chocolate.
At Macao Cacao, we explore these destinations, products and stories to bring readers closer to the changing world of chocolate.
