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Category: Blogs

Kwidzyn, Poland - July 2, 2014: Kit Kat chocolate bar isolated on white background. Kit Kat bars are produced by Nestle. Brand Kit Kat was registered in 1911

Not Just a Flavour Strategy: How KitKat Embedded Itself in Japanese Culture

That smooth, melt-in-your-mouth experience isn’t accidental. From the quality of the ingredients

Dark, Milk or White Chocolate: What’s the Difference?

More is more food and beverage trend – summary Consumers reject low-

What Gives Chocolate Its Shine?

Candy companies increasingly are treating the freezer as a growth channel –

Why Does Good Chocolate Melt So Smoothly?

From ‘Japanisation’ to deep cultural alignment, Nestlé KitKat is one of the

Why Does Chocolate Taste Different Around the World?

Texture in food overview: are consumers prioritising it? Most consumers value texture,
Assorted strawberries in chocolate, sweet dessert, berries in different chocolate and sprinkled with nuts.

Why Does Chocolate Pair So Well With Other Flavours?

Chocolate has a remarkable ability to work with both sweet and savoury