United Kingdom — September 29, 2026
Müller UK & Ireland is adding a spicy twist to the chocolate drink category with the launch of a limited-edition FRijj Chilli Chocolate milkshake for Halloween.
The new flavour combines the familiar sweetness of chocolate with the heat of chilli, giving consumers an unusual sweet-and-spicy experience. Müller is positioning the product as a playful seasonal innovation designed for consumers interested in trying new and unexpected flavour combinations.
The launch forms part of Müller’s FRijj Freaks Halloween campaign, which introduces seasonal packaging and promotional activity around the brand’s products. The Chilli Chocolate flavour will be available at major retailers in the UK until 31 October, or while stocks last.
Chocolate Meets Spice
The combination of chocolate and chilli has become increasingly popular across confectionery and desserts, with brands experimenting with spicy ingredients to give traditional chocolate flavours a more distinctive character.
Müller’s launch takes this trend into the chilled milkshake category, creating a product that is designed not only around flavour but also around the excitement of trying something unusual.
The company is also supporting the launch through social media, including its “Chilli Chill Challenge,” encouraging consumers and creators to share their reactions to the drink.
The product highlights how seasonal launches such as Halloween can give food and beverage companies an opportunity to experiment with bold flavours while generating consumer interest through limited availability.
For the chocolate and confectionery industry, the launch is another example of how familiar chocolate flavours continue to be reinvented through unexpected combinations.
Macao Cacao
At Macao Cacao, we follow the latest developments in chocolate and confectionery, from innovative product launches and emerging flavour trends to changing consumer preferences across global markets.
