17 October – 1 November 2026 | Birmingham, UK
Halloween is getting a chocolate makeover at Cadbury World this October, with a season of spooky entertainment, interactive experiences and plenty of chocolate.
The attraction’s Freddo’s Halloween Spooktacular will run throughout the October half-term, bringing games, songs, Halloween magic and spooky surprises to families visiting Cadbury World. The event is included with a Cadbury World entry ticket.
A New Trick-or-Treat Experience
For 2026, Cadbury World is also introducing a new interactive Trick or Treat Door Experience.
Visitors can choose from a series of mystery doors and try to work out which one is hiding a Cadbury character. Everyone receives a small treat to take home, while finding the hidden character unlocks an additional reward.
More Than Halloween Fun
The Halloween programme sits alongside Cadbury World’s regular chocolate attractions. Visitors can explore its interactive chocolate-themed zones, including the Cadbury Chocolate Quest, where guests collect ingredients needed to make a Cadbury Dairy Milk bar, and the 4D Chocolate Adventure.
That combination makes the experience particularly appealing for chocolate lovers: Halloween entertainment is paired with an opportunity to explore the world of one of Britain’s best-known chocolate brands.
A Chocolate-Lover’s Halloween
Halloween has become a major seasonal opportunity for confectionery brands, and events such as this show how chocolate can be turned into an experience rather than simply a treat.
For families visiting the UK during the October half-term, Cadbury World’s Halloween programme offers a chance to combine spooky fun, familiar chocolate favourites and an interactive day out.
Event Details
Event: Halloween at Cadbury World
Dates: 17 October – 1 November 2026
Location: Cadbury World, Birmingham, UK
Audience: Families
Main highlight: Freddo’s Halloween Spooktacular
New for 2026: Trick or Treat Door Experience
Macao Cacao:
At Macao Cacao, we love seeing chocolate become part of experiences that bring people together. From new products to seasonal celebrations, chocolate continues to find creative ways to make special occasions even sweeter.
