American chocolate bar brand Butterfinger is celebrating Halloween with supermodel and television personality Heidi Klum as her famous Halloween party marks its 25th anniversary.
For 2026, Butterfinger is returning as the event’s title sponsor for the third consecutive year. The campaign also includes a limited-time Heidi Klum’s Halloween Butterfinger Pizza, a dessert collaboration available throughout October at Crazy Pizza’s SoHo restaurant in New York City.
The partnership combines chocolate-inspired dessert innovation, celebrity marketing and live Halloween experiences, with additional product sampling planned during New York City’s Village Halloween Parade on 31 October.
Ferrero
Why it matters: Chocolate brands are increasingly using celebrity partnerships and unusual dessert collaborations to generate attention during seasonal celebrations. These campaigns help products reach audiences beyond supermarket shelves and create experiences consumers can share on social media.
At Macao Cacao, we bring you the latest chocolate news, seasonal campaigns and creative collaborations shaping the global confectionery industry.
Source: Ferrero — Heidi Klum and Butterfinger celebrate 25 years of Halloween magic
