Mars Introduces Spooky TWIX Skulls for Halloween 2026

Mars is adding a spooky twist to Halloween 2026 with new seasonal confectionery products designed to bring creativity and excitement to the candy aisle.

One of the highlights is TWIX Skulls, a Halloween-themed version of the popular chocolate, caramel and biscuit bar, available in individual and sharing formats. The company is also expanding its SNICKERS seasonal range with fun-size pumpkin-shaped treats.

Beyond chocolate, Mars is introducing SKITTLES POP’d Creepy Crunch, a freeze-dried candy offering a light, crunchy texture. The wider Halloween portfolio includes more than 120 products, combining new launches with returning seasonal favourites.

The launch highlights how confectionery manufacturers are using distinctive shapes, new textures and limited-edition products to capture consumer attention during the Halloween season. For major brands, seasonal innovation provides an opportunity to refresh familiar products while encouraging shoppers to explore new experiences.

Macao Cacao: We continue to follow global chocolate industry developments, highlighting how leading confectionery companies use seasonal launches and product innovation to engage consumers and shape market trends.