Byline: Emily Carter — Confectionery Writer
McVitie’s is bringing two familiar brand characters into the seasonal chocolate aisle with the launch of its Christmas Penguin and Jaffa Elf Milk Chocolate Treats.
The new Penguin treat features a milk chocolate exterior, chocolate cream filling and crunchy biscuit pieces. Meanwhile, the Jaffa Elf combines an orange-flavoured centre with biscuit pieces in a festive elf-shaped chocolate treat.
The products represent a new direction for McVitie’s, extending its well-known biscuit brands into novelty seasonal chocolate confectionery.
The company is also bringing back its Jaffa Pole for the 2026 Christmas season, offering consumers another festive option from the Jaffa Cakes range.
Both new chocolate treats began rolling out through UK wholesale channels from September 2026.
The launch reflects the appeal of character-shaped confectionery during the festive period, giving consumers alternatives to the traditional chocolate Santa and reindeer products.
Vintage illustration placement: Add a small black-and-white drawing of a penguin-shaped chocolate and an elf-shaped chocolate sweet surrounded by festive stars.
From Macao Cacao: Keeping you updated on the latest chocolate products, seasonal launches and confectionery innovations.
