Explore how chocolate companies compete for consumer attention on supermarket shelves. Packaging, colour, product shape, claims, premium positioning and limited-edition designs can all influence which product a shopper picks up.
Explore how chocolate companies compete for consumer attention on supermarket shelves. Packaging, colour, product shape, claims, premium positioning and limited-edition designs can all influence which product a shopper picks up.
Explore how chocolate companies compete for consumer attention on supermarket shelves. Packaging, colour, product shape, claims, premium positioning and limited-edition designs can all influence which product a shopper picks up.
Pistachio chocolate. Caramel-filled bars. Matcha chocolate. Chilli chocolate. Every year, manufacturers introduce
White chocolate has its own loyal following, but it has also sparked
A customer has bought the same chocolate bar for years. Then, one
You open a chocolate bar expecting its usual glossy brown surface, only