The Hershey Company is bringing its familiar chocolate and confectionery flavours into the frozen dessert category through a new partnership with American restaurant chain Freddy’s Frozen Custard & Steakburgers.
The collaboration introduces three limited-time frozen custard treats, combining popular Hershey-owned brands with rich dessert ingredients.
The new Peanut Butter Blossom Cookie Concrete blends vanilla frozen custard with cookie dough and Reese’s Peanut Butter Sauce, finished with Hershey’s Chocolate Chips.
For fans of caramel and toffee, the Heath Caramel Cheesecake Concrete combines vanilla frozen custard, HEATH toffee pieces, caramel sauce and cheesecake, topped with whipped cream and cinnamon streusel.
The third offering, Hershey’s Snowfall Sundae, features vanilla frozen custard topped with Hershey’s Chocolate Sauce, marshmallow sauce and chocolate chips, finished with whipped cream and a cherry.
The three desserts became available at participating Freddy’s locations across the United States on 4 November and are scheduled to remain on the menu until 5 January 2027.
The partnership highlights how major confectionery brands are extending their identities beyond packaged chocolate into restaurant desserts and frozen treats.
By bringing together familiar chocolate brands and seasonal dessert flavours, Hershey and Freddy’s are giving consumers new ways to enjoy classic confectionery combinations.
From Macao Cacao: Covering the latest chocolate collaborations, frozen desserts and sweet innovations from around the world.
