Dubai chocolate has already inspired chocolate bars, desserts and ice cream. Now, the trend is making its way into the soft drinks category with an unexpected collaboration of flavours.
Pepsi Treats Dubai Chocolate Zero Sugar introduces a dessert-inspired twist to the familiar cola experience. Launched in Thailand in June 2026, the limited-edition beverage combines Pepsi’s signature cola taste with chocolate and pistachio-inspired flavour notes.
The product forms part of Pepsi’s Treats range, which explores unusual beverage flavours inspired by popular desserts and food trends.
Its arrival at 7-Eleven has added another interesting dimension to the launch, bringing the Dubai chocolate-inspired drink into the convenience store market.
The product reflects how the Dubai chocolate phenomenon continues to influence brands beyond traditional confectionery. The combination of chocolate, pistachio and dessert-inspired flavours is creating opportunities for beverage manufacturers to experiment with unexpected product concepts.
For Pepsi, the launch offers a playful way to connect a familiar soft drink with one of the most talked-about confectionery trends of recent years.
Whether consumers prefer chocolate in a bar, dessert or drink, one thing is becoming clear: Dubai chocolate’s influence is reaching far beyond the chocolate aisle.
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