Category: Industry Trends

Protein-Enriched Confectionery Gains Ground as Major Brands Expand

Protein is becoming a more visible feature of the confectionery market, with

Dubai-Style Chocolate Continues to Influence Major Chocolate Brands

The Dubai-style chocolate trend continues to influence product development, with American chocolate

Butterfinger Teams Up with Heidi Klum for Halloween’s 25th Anniversary Celebration

American chocolate bar brand Butterfinger is celebrating Halloween with supermodel and television

How Chocolate Brands Can Stand Out in a Competitive Market

With chocolate products available across supermarkets, specialist shops and online stores, brands

Hershey Adapts Halloween Strategy as Consumers Seek Healthier Treats

Halloween remains one of the biggest seasons for the confectionery industry, but

Ferrero Looks Beyond Chocolate as Protein Snacks Gain Momentum

Ferrero is expanding its presence in the growing protein-snacking market as the

Mondelēz Turns to Familiar Chocolate Brands for New Growth

Mondelēz International is placing renewed focus on its established chocolate brands as

Barry Callebaut Shifts Strategy to Drive Growth Beyond Chocolate

Barry Callebaut is changing its business strategy as the world’s largest chocolate